Social Media in the Workplace

Course summary

Today, social media is a term that everyone is familiar with. 

With billions of internet users and active social media accounts worldwide, even people in the most remote areas are connected. Social media offers a powerful platform to boost your career and promote your company—when used effectively. 

Businesses leverage social media to engage with their customers, build communities, raise brand awareness, and ultimately drive profits. By strategically using social media, companies can foster stronger relationships with their audience and achieve sustainable growth.

Key modules

• What is social media?
• Using social media for work-related purposes
• Overview of social media guidelines
• Positive & negative effects of social media
• Positive social media and you
• Negative effects of social media
• Professional posts
• Legal issues
• Confidentiality

Learning outcomes

By the end of this course, participants will be able to:

• understand what social media covers;
• discuss the acceptable use of social media in the workplace; and
• understand why your organisation has clear social media guidelines.